I contribute to several online writers’ groups and I recently spotted a thread titled “Are Blog Tours Dead?” Savvy authors are always looking for newer, better ways to market and promote their books, and they’re often cautious of using services they’re either unfamiliar with or skeptical of. For years, the Blog Tour aka Book Tour (terms used interchangeably) was the go-to marketing method for authors. Are they dead? In a word, YES.
To clarify my Yes answer, I’ll say this – the traditional book/blog tour is dead. Why? For a couple of very important reasons:
Book bloggers are tired of them.
Traditional tours have absolutely no pay off for the blogger. They’re time-consuming, spammy and have the potential of getting a blog shut down…for good. Google considers the typical cut and paste, HTML-provided tour content to be nothing but spam and punishes them by burying them in Google searches.
WordPress.com goes even further. They give no warnings if they find blogs that post this spammy content on WordPress.com blogs. They’ll shut you down, no warning, no questions…period. All your hard work will be gone in the blink of an eye, never to be recovered.
Readers are tired of them.
Readers and blog visitors are tuning them out. Traditional cut and paste tours all look alike. They bring nothing new to potential book readers. Wading through spammy post after post is tedious, uninteresting and boring to readers.
So what is the ideal alternative to the typical cut and paste, spammy book/blog tour then?
Promoting your book with an all-original, custom designed online book marketing campaign is still the perfect way to bring something new, informational and interesting to your potential readers. It provides book bloggers with high-quality, engaging content for their readers, while allowing them a day off from posting.
Taking the time to share never before published, high-quality content will produce a much higher ROI for you. Sure it takes more effort than simply distributing cookie cutter HTML code to a bunch of disinterested bloggers, but isn’t your success as an author worth the extra effort?