Regardless of whether you decide to take your book on the virtual road alone, or you hire a book tour service provider, there are several things you can do to be sure your tour is a success. Here are our five top book tour tips for authors:
BEFORE YOUR TOUR
1. Preplanning is an essential first step to making sure your book tour is a success. There are plenty of ways to get the word out about your upcoming tour. Some examples are:
- Tweet and share the details with your followers
- Promote your upcoming tour on your author website
- Schedule a book promotion (free or reduced price on Amazon, etc.) to run during your tour
- Think about hosting a giveaway during your tour, and choose appropriate and desirable prizes
DURING YOUR TOUR
2. Engage with readers and book bloggers/tour hosts. Book bloggers are also book readers and readers are much more likely to go the extra step to read and review your book if they find you to be personable and approachable. You can do this by:
- Leaving blog comments to thank bloggers for hosting a stop on your tour
- Reaching out privately and offering a free review copy of your book
- Sharing blogger posts with your own followers
3. Promote your tour on your own website, and via Tweets, shares, etc. Getting social during your tour is a MUST. There is nothing worse than a silent author, who shows little interest in his or her own book tour. It’s critical for authors to show enthusiasm for their book tour by being actively involved throughout the entire tour process.
AFTER YOUR TOUR
4. Thank individual bloggers for taking the time to host a stop on your tour. Hosting tour stops is work that deserves to be recognized by everyone – not just by the book tour service provider, but by authors too. Most bloggers include convenient contact forms on their sites. Even if you’ve already left a comment on each blog, going the extra step of messaging tour hosts leaves a favorable impression that just might encourage bloggers to review your book and help promote it again in the future.
5. Contact your tour service provider to give feedback. Send an email, or be sure to respond to follow-up emails. Be honest about what you liked about your tour and perhaps what you didn’t like. Tour providers will often go the extra mile by providing additional, FREE marketing services for authors who take the time to give honest feedback.