Tuesday, June 20, 2017

Book Tours: The Partnership Between Authors and Tour Providers



If you’re an author, you’re probably searching for new and effective ways to market your book. Book tours are excellent marketing tools for gaining book exposure, since they’re a great way to reach out to potential readers who might not otherwise come across your book.

If you’ve decided to take your book on tour, but have quickly found out just how much work is involved, you might choose to work with a book tour provider. After all, working with a professional means you can sit back, relax and let the tour provider do all the work for you, right? Absolutely not.

Book tours are a partnership between an author and a book tour provider. Each party has a list of responsibilities that must be met in order to ensure a successful book tour. While it’s true that a book tour provider does all the prep work, scheduling and tour stop monitoring; authors also have certain responsibilities to fulfill during a tour. Authors who neglect their responsibilities during a tour are doing themselves a definite disservice.

Be Timely

First and foremost, it’s critical that authors adhere to the timeline outlined for them by their tour provider. Professional book tour service providers understand the importance of contacting prospective book tour hosts well in advance of an upcoming tour. Bloggers are busy people who often schedule their special events posts months in advance. Expecting a busy blogger to throw together a post just mere days before a tour stop is not only inconsiderate, it’s unrealistic.

Be Proactive

Brainstorming ideas for tour content, with your tour provider, well in advance of a tour is essential. Unique and compelling materials are direct reflections on you as an author. Bloggers look for fresh, new content to share on their blogs. Providing lukewarm guest posts will promptly result in “thanks, but no thanks” responses from potential hosts. Book tour providers know what types of tour content bloggers are looking for, so trust their judgment when they make suggestions.

Be Courteous

Building relationships with book bloggers is crucial for your success as an author. Your tour provider will stress the importance of tracking host stop posts, in order to comment, like and share. They know that authors who willingly interact with bloggers and readers before, during and after a tour are actively building bridges that will result in greater interest for their books. So, remember to be present during your tour, by following posts, interacting with bloggers and engaging with potential readers.

It’s easy to have high expectations when paying for a service. We all want to be sure to “get our money’s worth”. However, understanding the responsibilities of both parties when entering into a book tour partnership with your tour provider will ensure that your tour goes smoothly, professionally and advantageously for everyone.  

If you’re an author and would like more information on book tours and how they can help you promote and market your book please let me know by submitting a form here. Happy touring!

~ Susan Barton, Book Marketer

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