Thursday, June 15, 2017

Book Tour Hosting – What’s in it for book bloggers?

Savvy book bloggers know that frequently updated blog posts keep readers coming back for more. A great way to build blog followers and increase views is to add new blog content several times a week, but doing this can be difficult for many bloggers. Writing unique content takes time. That’s why book tour hosting is so beneficial to book bloggers. All the post content is written for you. Need more reasons to become a tour host? Consider these:

Book Tour Hosting is Free Blog Marketing for You

Most book tour providers have large followings. When you team up with a tour provider, you're greatly increasing your audience. Professional book tour service providers post each tour stop, along with clickable blog links. This means everyone who follows a tour can simply click on your link to be taken to your blog, which means more blog views for you.

Book Tour Hosts Often Receive Incentives

Many tour providers offer tour host incentives. Some incentives are tour-specific; some are awarded after you’ve participated in a certain number of tours. Gift cards, free books, book swag, etc. are the standard host gifts.

Book Tour Hosting Saves You from Writing New Content

As mentioned at the beginning of this post, book tour hosting saves book bloggers from having to brainstorm post ideas, and then write and edit them. Chances are you’re not a full-time book blogger. You probably also have a 9 – 5 job. Simply copying and pasting content into your blog saves you a ton of time. Scheduling posts ahead of time makes your life even easier. What could be quicker and easier than copying, pasting and scheduling an entire post?

Book Tour Hosting is an Opportunity to Networking

Book tours are excellent opportunities to connect with new and established authors. Authors often reach out to bloggers

Before Deciding to Sign Up to Host Tours:

Before you decide to sign up to host tours with a professional tour provider, carefully consider the following:

  • Does the tour provider offer clickable blog links on the main tour page? If you’re not receiving free exposure for your blog post, then pass. It’s not worth the effort if the tour provider doesn’t link to your blog and tour post. 
  • Do you really have the time to follow through on every tour you sign up for? No-shows make everyone look bad. If you sign up for a tour, you’d better make sure you follow through on the promise. You’ll quickly find yourself dropped from a tour host list if you prove to be unreliable. 
  • Do you know how to schedule posts to go live on a future date? I know of no blogging platform that does not have post-scheduling capabilities. Copying, pasting and scheduling posts should take mere minutes. When you schedule tour posts ahead of time, the post is then guaranteed to go live on your scheduled participation day. No missed tour dates makes everyone happy. If you don’t know how to schedule a post, learn how before signing up to host tours.

If you’re a book blogger who’s interested in hosting book tours for My Book Tour, please fill out the form here. We’d love to have you on the tour host team!

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