So you’ve written a book and uploaded it to Amazon. You’re proud of your work and you want to shout it from the rooftops. You’ve already told all your friends and family about your new masterpiece, so what’s next? How about a virtual book promotion?
Before you decide to take your book on the virtual road – whether you go it alone, or you choose to hire a book promo service provider – you’ll want to make absolutely certain that you and your book are road-worthy. After creating your gorgeous, professional-looking book cover, expertly editing your content, and properly uploading your book file, you should seriously consider turning your attention to the following to determine if you’re ready for an online event:
An author website is a critical tool for any author – particularly authors who are planning to take their book on the virtual road. Why? – Because an author website is the central place to send all your potential readers.
Your author website provides the perfect home for information about you and your book. This is where you place your author bio and book description, and your book purchase and social media links. If you don’t already have an author website then take care of this crucial step now – before you begin planning your tour.
Social Media Platforms
Many readers love connecting with authors. If they read your book and love it, they’ll want to reach out to you on social media. They’ll also want to know when they should expect your next book. Social media provides the perfect opportunity for you to keep your readers informed. Tweeting, posting and commenting are great ways to keep your readers in the loop. If you’re not currently active on the social media biggies – Twitter, Facebook, Google+, Pinterest, etc. – then now is the time to start building your followers.
Carefully Block Out Your Schedule
There’s nothing worse than an MIA book event author. You’ve gone to the trouble of scheduling a book promo (or the expense of having someone do this for you); you had better make yourself available to blog hosts and their readers. Leaving comments on blog posts and interacting with potential readers isn’t just proper tour etiquette; it’s your chance to make a good impression. And good impressions create readers. Why would you want to risk losing a potential reader by making yourself unavailable during your promo? Making sure your schedule is open during your online event ensures that you’ll be ready to schmooze with bloggers and readers.
These are just three of the considerations you’ll need to think about before you even begin scheduling your promo event. I’ll be adding more soon.
Please let me know if I can help you determine if an online book promo is right for you and your book promotion plan! You can get in touch with me here.