Thursday, November 30, 2017

Why the Typical Book Tour Is Hurting Your Book Marketing Efforts

Why does it sound like I’m knocking what we’ve come to know as the typical book tour, especially after I’ve been spending the past few years singing the praises of virtual book tours? It’s simple. I’m a marketer, and I know when a marketing tool has run its course and it's time to step things up. In my professional opinion, traditional book tours are no longer the ideal book-marketing tool for authors. Here’s why:

Your Readers Are Tuning Them Out

As a marketing professional, I make it my business to track engagement stats – particularly when it comes to social media. Lately, I’ve noticed a steady decline in book tour engagement. Why? Because readers are beginning to tune out anything titled “Tour, Blitz and even Cover Reveal”. Again…why? Because they’re coming to expect the same old, tired copy and paste post.

Google is Punishing Bloggers for Posting Copy & Paste Tour Posts

There’s no doubt about it – when it comes to site rankings, Google is king. Duplicate content hurts a website or blog’s Google site ranking – A LOT. Typical copy and paste tour posts are indeed duplicate content. Book bloggers who slap up copy and paste posts and call it done, during a tour stop, are posting duplicate content. It’s as simple as that. is Shutting Down Bloggers Who Publish Copy & Paste Tour Posts

Book bloggers, using (the free platform, not the private domain .org platform) need to be super aware of this. takes a very strong stance on copy and paste tour posts. Not only do they consider these posts duplicate content, they consider them SPAM, and that, my blogging friends is a violation of the TOS. They can shut you right down in a second and there’s nothing you can do about it. All your hard work is gone, never to be seen again.

Some people think is now actively going after bloggers who publish copy and paste book tour posts because they have an ulterior motive – to get you to purchase a private domain through them. Whatever their motivation, copy and paste tour posts can very well get your blog terminated without warning.

I’ve been keeping a close eye on these trends and I knew that changes needed to be made in the way that I promote authors. It’s why I’ve very recently restructured how I market authors with online events. You can read more about my new Book Marketing package here. You can read about my new Author Marketing package here. If you’re an author, looking for a better, more original way to market yourself and your books let me know!

Monday, October 9, 2017

Michael Okon Releases Monsterland SciFi Fantasy Novel

Award-winning, best-selling author Michael Okon will be releasing his paranormal scifi fantasy Monsterland on Friday the 13th and we have all the details here. 

Monsterland brings vampires, werewolves and zombies together in a one of a kind amusement park. The plot centers around high schooler Wyatt Baldwin, who just happens to be the new kid in town. Being new for Wyatt means becoming part of the “unpopular” group at school. Wyatt secretly worships perfect and beautiful Jade, but knows she belongs to Nolan, the school jock. 

Wyatt is a good and caring kid, so when he hears that a rich doctor, named Vincent Conrad, is coming to town to create a Monsterland theme park that will also double as a research facility for victims of a devastating pandemic, Wyatt is in awe of the doctor. 

Dr. Conrad rewards Wyatt’s admiration by giving him and his friends premium tickets to Monsterland’s grand opening night. Will Wyatt and his friends witness the beginnings of a legitimate medical project or has Dr. Conrad been deceiving the world? What could possibly go wrong? 

Michael Okon is an award-winning and best-selling author of multiple genres including paranormal, thriller, horror, action/adventure and self-help. He graduated from Long Island University with a degree in English, and then later received his MBA in business and finance. Coming from a family of writers, he has storytelling is his DNA. Michael has been writing from as far back as he can remember, his inspiration being his love for films and their impact on his life. From the time he saw The Goonies, he was hooked on the idea of entertaining people through unforgettable characters. 

Michael is a lifelong movie buff, a music playlist aficionado, and a sucker for self-help books. He lives on the North Shore of Long Island with his wife and children.

Please click on the following blog links to read exclusive guest posts, character interviews and more from Michael Okon:

Monday, October 2, 2017

Author Vicki Morris Releases New Career Guide

Author and career and happiness coach, Vicki Morris, has just released her much-awaited career workbook "InspiredWork". Designed to create the work you'll LOVE in just 8 weeks, Vicki is certain InspiredWork is filled with enough valuable information for readers to make informed career change decisions. 

Vicki is adamant that the InspiredWork system works so well because, "With inspirational career transformation coaching, the focus is on helping people to transform their career and brand so they are happy at work and feel like they are living their highest potential in a career that is inspiring and uplifting to them." 

InspiredWork covers an extensive amount of information for anyone seeking a career change:

  • Why 80% of people are unhappy at work and if you are one of them
  • What inspired work means to you
  • Which career path (new job, career or business) is right for you
  • How to create a personalized game plan to transform your career
  • Step-by-step guidance on how to find a job, change careers or start your own business in just 8 weeks
  • And Much More

InspiredWork is available in eBook and print forms on Vicki encourages readers to take her career quiz and connect with her via her website. She's also sharing several exclusive, informational articles on the following websites:

Thursday, September 21, 2017

Why Authors Need LinkedIn

When it comes to social media most people think of Facebook and Twitter, but have you paid much attention to your LinkedIn profile lately? Are you even using LinkedIn to promote yourself and your books? If not, there are plenty of reasons to get started!

Know Your Target Audience

You can effectively use LinkedIn by first identifying your potential readers. According to a recent Quantcast report:

  • There are ever so slightly more men than women using LinkedIn
  • Most LinkedIn users (61%) are in the 35 – 50+ age range
  • Thirty-three percent of LinkedIn users have graduate degrees (compared to the Internet average of twenty-one percent)
  • Forty-four percent of LinkedIn users have annual incomes above $75,000

In short, the report found that LinkedIn users are generally older, higher educated and more affluent than those on Facebook and Twitter. Statistics aside, LinkedIn has tons of social media appeal for anyone looking to promote and market – and this includes authors.

The Many Benefits of LinkedIn

The excellent thing about LinkedIn is its profile capabilities. A LinkedIn profile can be set up resume-style, with education, experience, skills, affiliations and much, much more. Links can easily be added to your profile and this includes website links. For authors, this means you can add a link to your author website, your Amazon Author Page and another social media platforms.

Writing an Excellent LinkedIn Profile and Bio

You’re a writer, so you should be able to write an informational, engaging and compelling author profile and bio. Be sure to mention your books in the “Publications” section and add a few organic keywords, but do it sparingly and naturally. Don’t forget to include a great author photo. Include book cover photos and trailer videos whenever and wherever possible. Play around with the sections until you have your information in the order that makes the most sense chronologically.

You’re Not Done with Your LinkedIn Profile Yet

Once you have your LinkedIn profile as near perfect as possible, don’t stop there. Join a few of LinkedIn’s groups and start contributing to discussions. Position yourself as an expert in your writing genre. Grow your connections (without spamming members) and post articles to your profile. Update details as necessary. As with all social media, it’s about Engagement Marketing, so be engaging!

If you need help creating the perfect LinkedIn profile, but you aren’t sure where to begin let me know here. 

Monday, September 18, 2017

Sharing is Caring – Why and How Authors Need to Get Social with Social Media

I’ve said this many times before – if you want to market yourself and your book you MUST get social. Whether we like it or not, social media is here to stay so we’d better be using it to its fullest advantage.

Why Your Book Needs Social Media

We’ve all seen how 140 characters can spread like wildfire when tweeted on Twitter. Just imagine if you could harness that power to let potential readers know about your book. You may not be able to take it to the level of a Trump Tweet, but, if done correctly, you’ll get your book’s message across to thousands of unique viewers.

Influencers Abound

Social media is loaded with influencers and your book needs them. Influencers are people with thousands of dedicated followers. Even an influencer with “just” hundreds of followers can be an amazing asset to you.

Begin by searching for influencers in your book’s genre and follow them. Interact socially and genuinely (aka, no screaming about how great your book is). After following, engaging, retweeting and sharing for a while you can reach out to see if they’d be willing to post something about your book. Offer to return the favor. Two-way, mutually beneficial relationships are a goldmine for you and your book.

Social Media Generates Traffic

If you’re…

  • Looking to get more social media followers
  • Trying to build your newsletter subscriber list
  • Get people to check out your website
  • Entice people to read your blog posts
  • Have potential readers view your Amazon Author Page

 …social media will help you with all of these things and more.

If you’re not already active on social media then you’d better get started NOW to improve your book’s visibility. Social media marketing should be at the top of every author’s book marketing campaign. If you’re overwhelmed with the process let me know so I can help! 

Monday, September 11, 2017

Why Author Guest Blogging is a Great Book Marketing Technique

As an author, you should be utilizing every inbound marketing tool available to you in order to promote your books. Content marketing, social media marketing and search engine optimization are all excellent methods of enticing potential readers to check out your books. If done correctly, inbound marketing can reach thousands of new and organically driven prospects.

Author Guest Posts as Content Marketing

Tucked within content marketing is the author guest post. Overlooking this effective book-marketing tool is a mistake. Reaching out to blogs and websites and offering a well-written author guest post can reap impressive results.

Author Guest Posting Done Right

For author guest posting to work, it must be done properly. Carefully constructing valuable content is the key to getting it right. Sharing content that’s beneficial to readers will get authors noticed. Copy and paste posts, distributed across the board will get you labeled as a spammer. All guest posts should be original and exclusive to each blog or website.

Targeting the Proper Market

Researching and targeting blogs and websites properly is critical when guest blogging. Taking the time to find and contact blog and website admins who post content related to your book will mean the difference between content marketing success and failure.

In Conclusion

Like all marketing, guest post marketing takes time. It takes a while to establish yourself as an expert in your book genre or writing niche. Sharing every guest blog post via social media will help move things along, but book marketing is a non-stop process that every author must take personal control of in order to see significant results.

If you’re confused or overwhelmed by guest post blogging, content marketing or any other book marketing process I can help guide you. Feel free to submit acontact form here and I’ll be in touch right away!

Thursday, August 31, 2017

Why I Wrote InspiredWork by Vicki Morris Part Two

Vicki Morris is back to continue her InspiredWork story. Vicki will be celebrating with a Book Launch Event to be sponsored by us, October 2 through October 6! 


Bad Timing Can Really Create A Painful Career Path

After years of success and finally becoming a VP of Marketing at a startup, I was unable to find work in big or small high tech companies. No one was hiring. Big companies were doing layoffs. Small companies were not getting funding any longer. As the main breadwinner in my family, I needed to figure something out. What I discovered is that you can always find work if you are willing to do consulting work. So, I embraced being a consultant and had at least six “jobs” in six years. I learned a lot, but I craved more security and more empowerment.

It Can Take Some Time To Create Your Own Inspired Work

After six years as a consultant, I wanted to have a secure job at a growing company, be a VP of Marketing and an empowered department leader again. In addition, I wanted to work at a company that was fair, treated people well and had values that were the same as mine. Also, I wanted to work for a company whose products I believed in.
In 2005, I found a job as VP of Marketing at Saba Software. But the company was going through a lot of changes. When Saba merged with Centra software, my job was eliminated. So, I needed to go through another transition. I became VP of Marketing working for a software startup with a great boss who really valued by strategic approach to marketing. But, the company closed its San Francisco office and my boss and I lost our jobs.
After that job transition, I realized that it was not enough to just find another job. Although I liked being a VP of Marketing working at software startups, I never really felt empowered, secure or fulfilled. I finally understood that it was time to dream bigger and create my own inspired work.

My Initial Steps Toward Inspired Work

At that point, I took first real steps toward empowerment and creating my own inspired work. First, I created a 401k-backed real estate investment company. After losing two-thirds of my 401k twice (once during the Dot-Com Bust and again in 2008), I felt it was time to take more responsibility for my retirement funds. Also, I wanted to invest in something I knew and had more control over. Finally, I wanted to be able to create some reliable monthly cash flow and not be so dependent on startup jobs that weren’t secure.

The second step I took was to create a marketing agency that would enable me to do marketing projects for multiple companies and not be dependent on one employer. By doing these two steps together, I was able to have marketing profits fund additional real estate investments.

In hindsight, I realized that I had always wanted to be an entrepreneur. But when I had college loans to pay off and then commitments as a main breadwinner, I didn’t let myself dream big. I stayed small. However, I now understand that I was always taking baby steps toward my inspired work even when I spent 25 years working for others at high tech companies. I was learning how to be a leader, how to create a brand, and how to deliver value to customers. In addition, I was also learning about myself and I was learning about what really matters to me.

Creating InspiredWork for Myself and Others

After all I had learned, in May 2015 it was finally time to dream bigger than I had ever dared dream before AND take inspired action on my dream. That’s when I created, a business I really love that enables me to give back what I learned and help others find their own inspired work.

Today, InspiredWork has touched the lives of over 50,000 professionals and I am truly honored to be able to turn my personal pain into fuel that helps others be happy at work. Life is too short to be unhappy and work takes up too much of our time and energy not to be fulfilling. The key to creating your own inspired work is to dream big and then take inspired action, even if it is only small baby steps. Also, remember that inspired work is often a journey like mine was. Be kind to yourself along the way. But, also be willing to be big and share your gifts. The world needs each of us to realize our full potential.