Thursday, August 31, 2017

Why the Typical Book Tour Is Hurting Your Book Marketing Efforts

Why does it sound like I’m knocking what we’ve come to know as the typical book tour, especially after I’ve been spending the past few years singing the praises of virtual book tours? It’s simple. I’m a marketer, and I know when a marketing tool has run its course and it's time to step things up. In my professional opinion, traditional book tours are no longer the ideal book-marketing tool for authors. Here’s why:

Your Readers Are Tuning Them Out

As a marketing professional, I make it my business to track engagement stats – particularly when it comes to social media. Lately, I’ve noticed a steady decline in book tour engagement. Why? Because readers are beginning to tune out anything titled “Tour, Blitz and even Cover Reveal”. Again…why? Because they’re coming to expect the same old, tired copy and paste post.

Google is Punishing Bloggers for Posting Copy & Paste Tour Posts

There’s no doubt about it – when it comes to site rankings, Google is king. Duplicate content hurts a website or blog’s Google site ranking – A LOT. Typical copy and paste tour posts are indeed duplicate content. Book bloggers who slap up copy and paste posts and call it done, during a tour stop, are posting duplicate content. It’s as simple as that. is Shutting Down Bloggers Who Publish Copy & Paste Tour Posts

Book bloggers, using (the free platform, not the private domain .org platform) need to be super aware of this. takes a very strong stance on copy and paste tour posts. Not only do they consider these posts duplicate content, they consider them SPAM, and that, my blogging friends is a violation of the TOS. They can shut you right down in a second and there’s nothing you can do about it. All your hard work is gone, never to be seen again.

Some people think is now actively going after bloggers who publish copy and paste book tour posts because they have an ulterior motive – to get you to purchase a private domain through them. Whatever their motivation, copy and paste tour posts can very well get your blog terminated without warning.

I’ve been keeping a close eye on these trends and I knew that changes needed to be made in the way that I promote authors. It’s why I’ve very recently restructured how I market authors with online events. You can read more about my new Book Marketing package here. You can read about my new Author Marketing package here. If you’re an author, looking for a better, more original way to market yourself and your books let me know!

Friday, August 18, 2017

Monsterland by Michael Okon Debut Video Book Trailer

In anticipation of Michael Okon's upcoming release of his newly revised Paranormal blockbuster book Monsterland, we're debuting the video book trailer right here! Monsterland will be released on 10/15 and here's just a taste of what's in store!

Like this video? Contact Eric at Chelshire Videos to find out how he can help you market and promote your book or business with a custom video trailer! 

Tuesday, August 15, 2017

Monsterland by Michael Okon Reboot Set to Release Soon

Author and screenwriter Michael Okon is set to re-release his YA Paranormal bestseller, Monsterland. Monsterland's exciting plot continues to be an ongoing hit with teens and adults and it's no wonder.

Set in a futuristic amusement park, the Monsterland theme park is filled to the brim with an assortment of terrifying beings - werewolves, zombies and vampires - as well as some highly likable human characters - high school jocks, geeks and monster fans. It all comes together for one exciting read in Monsterland.

Michael is thrilled to be rebooting Monsterland with his new publisher and he's available for guest post gigs and author interview slots. If you're a book blogger, looking for quality, original content written just for you and your blog let us know by submitting the form here. We'd love to have you help us spread the word!

Wednesday, August 2, 2017

New Book Event Packages Available!

In an effort to keep things fresh, unique and original, we’ve restructured how we handle book and author events!

What’s New?

All events (book and author promotions) include all-original content for each host to share on his or her blog. This means we’ve omitted the typical book tour copy & paste, identical content so many readers have all come to expect, yet deeply dislike. Each of our events includes ten unique and original stops, all containing separate, original pieces of fresh book and author content.

Our authors are proud of their books and they have plenty to share about their writing. Why not give them the platform to chat about it with lots of personal, engaging guest posts, interviews, etc.?

Why the Change?

Our authors are unique individuals. Their books are unique pieces of work. We want ALL events to reflect this.

What Packages Are Available?

We offer a Standard Book Event Package and a mega-marketing Author Event Package.

If you’re an author, looking for a new and improved way to market your books please contact us here. If you’re a book blogger, who’s tired of slapping up the same cookie cutter tour content to your blog or website, sign up here.

Monday, July 17, 2017

One by One by Robert Germaux Virtual Book Tour

My Book Tour is THRILLED to share author Robert Germaux's newly released detective novel "One by One". This is Robert's fifth book and it promises to be an exciting read. Robert is happy to hear from his readers so be sure to drop him a note. If you're interested in a review copy be sure to mention that too! 

Print Length: 342 pages
Publisher: Robert Germaux (May 26, 2017)
Publication Date: May 26, 2017
Sold by: Amazon Digital Services LLC


The victims appear to have had nothing in common, other than the fact that, as one officer put it, somebody wanted them dead. And that somebody left a “clue” at each crime scene, but as those clues began to accumulate, Detective Daniel Hayes and his hand-picked squad soon discovered that the clues appeared to have even less in common than did the victims. 

In order to catch his prey, Daniel realizes he has to change his focus and concentrate on an entirely different aspect of the case by following a twisting trail that eventually leads to a face-to-face encounter with the killer.


Both my parents were readers. I'm talking stacks-of-books-on-their-nightstands readers. So it's no surprise that an early age, I, too, became an avid reader. Everything from sports books (especially baseball) to Nancy Drew to the Hardy Boys to almost anything about distant and exotic places. And although I've always enjoyed putting words on paper, the writer in me didn't fully emerge until I retired after three decades of teaching high school English. I quickly wrote two books aimed at middle school readers, at which point my wife urged me to try a novel for adults. As is usually the case, Cynthia's idea was a good one. Over the next few years, I wrote several books about Pittsburgh private eye Jeremy Barnes, including "Hard Court." Along the way, I took a brief hiatus from the detective genre to write "The Backup Husband," the plot line of which came to me one day when I was playing the What-if game. On that particular day, the question that occurred to me was, What if a woman suddenly realized she might be in love with two wonderful men? After "The Backup Husband," I wrote "Small Talk," my first novel about Pittsburgh police detective Daniel Hayes. I then switched gears again with "Grammar Sex (and other stuff)," a book of humorous essays. Now I’m back with "One by One," the second Daniel Hayes mystery, which will be released on June 1st. You can find all of my books on my Amazon Author Page.

In our spare time, Cynthia and I enjoy reading (of course), seeing Broadway plays and musicals, watching reruns of our favorite TV shows, such as "Sports Night" and "The Gilmore Girls," and traveling to some of those distant and exotic places I used to read about as a child. So far, we've been fortunate enough to walk in the sands of Waikiki, swim in the warm waters of the South Pacific and enjoy a romantic dinner in Paris.

I love interacting with my readers and getting their input on my stories and characters. Please feel free to contact me on my website.


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Wednesday, July 12, 2017

Author Websites - Why You Need One and What to Include

You've written a book and you want everyone to read it. If you're serious about branding yourself as an author then you’ve made sure to be active on social media, submitted a press release to several PR submission sites, and schmoozed with all the right people (i.e. book bloggers, book reviewers, tour providers, etc.). So what’s missing? Do you have an author website? Does it include all the key elements necessary for informing potential readers about your book? If the answer is no, then you have some work to do. 

If you don’t already have an author website, now is the time to get one. This is especially true if you're planning to take your book on the virtual road with a book tour. It's not at all necessary to invest a lot of money in an author website. Free websites via WordPress or Blogger make perfectly acceptable author sites. In my opinion, it’s much more important to concern yourself with your website content.

Did you know that website visitors spend less than 10 seconds on a website before deciding whether to keep reading or to move on? This shows just how vitally important it is to you and your book to grab your site visitor’s attention immediately. I've compiled some important author website dos and don’ts below.

·       Don’t make your author website too busy. This means no affiliate links and ads. The only ads visitors should see are purchase links for your book.

·       Don’t make it difficult for visitors to find their way around your site. Be concise, precise and specific with your navigation buttons.

·       Don’t confuse an author website with a blog. Visitors don’t care what you ate for breakfast, how cute your dog is or what you did on vacation. The focus should be on your book. Sign up for a free blog for all that other stuff. In fact, a complementary blog is a great additional author marketing tool, since it can be used to interact with readers on a more personal level. Include a link to your blog in your author website navigation bar.

·       Don’t use overly bright, funky colors and odd fonts. If colors and fonts are hard on the eyes or make it difficult to read your content, visitors will leave your site.  

·       Do include your book’s cover photo on your homepage. Resize the photo if necessary, it should not be too large. Make it clickable, to send visitors to Amazon, Smashwords, etc. for purchase. This can’t be stressed enough. If visitors have to hunt and search around the Web for your book, they’ll probably give up.

·       Do include your author bio and photo, and book blurb on your homepage. Links to other pages should be included in your site’s navigation bar, and should include current reviews, schedule of events (promos, giveaways, book signings, book tours, etc.) and a brief book excerpt.

·       Do include social media buttons on your homepage so visitors can follow you on Twitter, Facebook, etc. 

·       Do remember to update often. Keep your events schedule, reviews and bio current.

Remember...your author website represents you and your book. Think of your author website as your home base - where you house your author bio, book blurb, contact info, etc. It's an essential element to include in your book tour, so don't overlook it.

If you're unsure how to go about starting an author website or blog let me know here. I can help!

Monday, July 10, 2017

How To Write a Brilliant Character Interview

In one of my previous blog posts, I talked about why character interviews are so important to your book tour content. I received several emails after that post, asking for more information on how to actually write a character interview that I just knew I’d have to write a post about the subject. Here’s my method for writing a rockin’ character interview…

Character Bio

Begin by writing a bio for your character, to use as a jumping off point for your character interview. Since you know your characters so well (at least you had better), you should have no problem writing a one to three paragraph biography that includes physical and emotional traits.

You might already have much of this information listed in your book outline. Embellish and elaborate what you already have in your book outline by adding character quirks, interests, life goals, fears, etc. to build upon your character.

It’s perfectly fine (and encouraged) to add things that might not even be in your book. Your completed and polished character bio can even be included at the intro of your character interview.

Brainstorm Question Ideas

Here’s where you have the opportunity to reveal your character’s deeper self to your readers. For example, if your character interview is based on your antagonist, ask him/her why he/she did the awful things he/she did in your book.

You can also go completely outside of your book. Asking your character oddball questions like what their favorite meal is, greatest fear, most embarrassing moment, etc. is a wonderful technique for making your characters more real and appealing to your readers.

Work Out Answers

The wonderful thing about character interviews is that you, as the author, have the ability to manipulate how your character answers your questions. How great is that? Use your character’s answers to your advantage by delving more deeply into your book. Be so mysterious and compelling with your answers that potential readers will be excited to read your book.

If you’re looking for unique book tour content, character interviews should definitely be on your list. Practice the character interview process with several of your book’s characters. Don’t be surprised if you soon become hooked. It’s an excellent way to promote reader interest in your writing!

If you’re unsure about the character interviewing process, or you need assistance with a book tour please let me know by contacting me here. I’d love to help you!