Saturday, December 31, 2016

Why Virtual Book Tours Are Excellent Marketing Tools


As an Indie author, you're probably employing as many marketing techniques as possible when attempting to generate sales of your book. Posting to social media, creating and sharing book trailer videos, writing and submitting press releases and hosting book giveaways are all excellent marketing methods. But, have you heard of the virtual book tour?
The internet has made it possible to sell just about anything right from the convenience of your computer. Selling yourself as an author, while selling your book, is crucial to your success. You might not have the time or resources to travel all over the country, making the rounds on a full-blown book tour. A virtual book tour enables you to utilize all of the techniques one might normally use on a traditional book tour.
If the idea of taking your book on the virtual road sounds like an excellent marketing plan, but you're overwhelmed with the process, My Book Tour can help. A one-week Virtual Book Tour is just $99. For just $99, we'll plan, schedule, create and deliver content and share your tour for you so you can sit back and relax. 

And...unlike most other book tour service providers, My Book Tour does not limit the amount of tour stops on your tour, so you get more bang for your buck! 

My Book Tour also offers a One Day Book Blast for just $75 - Again, with UNLIMITED STOPS.

Read what some of our satisfied clients have said about 

the My Book Tour services. 

We've recently added FOUR NEW book marketing services to the list: 

The Works, which includes FIVE fantastic book marketing services at one affordable price. Content-Only Tour Package, Guest Post Marketing and Author Interview Marketing. You can read all about it on the Packages Page

If you're interested in any of the services mentioned above, or you'd like to have a custom plan created especially for you, please submit the form on the Packages Page. You can also submit a contact form in the sidebar.
Together, we can market and promote your book via a Professional Virtual Book Tour, Book Blast, Cover Reveal or other Book Marketing Event!

~ Susan Barton

Friday, August 12, 2016

Eye of the Storm by Frank Cavallo Book Tour Spotlight and Author Guest Post

Print Length: 351 pages
  • Publisher: Dark Serpent/Ravenswood Publishing (August 10, 2016)
  • Publication Date: August 10, 2016
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B01JU28GCW


On a research mission in one of the most remote regions of the world, former Navy SEAL Eric Slade and Dr. Anna Fayne are caught in a mysterious storm. Catapulted through a rift in space-time, they are marooned on a lost world. 

Struggling to survive and desperate to find a way home, they must confront the dangers of this savage land—a dark wizard and his army of undead—a warrior queen and her horde of fierce Neanderthals that stands against him—and a legendary treasure with the power to open the gateway between worlds, or to destroy them all: the Eye of the Storm.



Horror and dark fantasy author Frank Cavallo's work has appeared in magazines such as Another Realm, Ray Gun Revival, Every Day Fiction, Lost Souls and the Warhammer e-zine Hammer and Bolter. 

He is the author of "Eye of the Storm" as well as "The Lucifer Messiah," "The Hand of Osiris" and the Gotrek & Felix novella "Into the Valley of Death" as well as the forthcoming Necro Publications release "The Rites of Azathoth."

Frank was born and raised in New Jersey and now resides in Northeast Ohio, where he has been a criminal defense attorney for fifteen years. 
You can visit Frank Cavallo on his website


Where did the idea for The Eye of the Storm come from?

This book is the product of two long-standing interests of mine, which came together almost accidentally over the course of several years. The first is old-time pulp fiction. The second is cosmology.
That may seem an odd marriage, so I’ll try to explain.
I love the great sci-fi and fantasy writers of the nineteen-twenties and thirties: Robert E. Howard, Clark Ashton Smith. H.P. Lovecraft, etc. Sure, some of that stuff is horribly dated by today’s standards, just simply by virtue of how much more we know about actual science now. Lovecraft wrote tales of intrepid adventurers slashing their way through dense jungles on Venus. Edgar Rice Burroughs famously turned Mars into the fantastical world of Barsoom. Given how much better our understanding of these places is now, a lot of the work from that era understandably comes off as a little quaint these days.
But when it was good, it was really good. There was a unique quality that the best of those stories captured. I’m not even sure exactly how to define it. They had a sense of mystery to them, the kind of mystery that comes from striking out into the unknown—into worlds barely imagined, with horrors and wonders alike waiting to be discovered. In many ways, this was very much a product of that time. The rapid technological advances of the late nineteenth and early twentieth centuries must have created a feeling that nothing was truly impossible, that no frontier would go unexplored for long.
For a while, that exuberance seemed to die out, but there was a bit of renaissance for this stuff when I was a kid, which is how I came around to it, in the seventies and eighties. The re-birth of Conan the Barbarian in comic book form led to a re-discovery of other pulp heroes like John Carter. Both of those, in turn, combined with Burroughs’s Pellucidar books seem to have inspired Mike Grell’s much beloved Warlord series.
I devoured all of this stuff, and I read as much of it as I could.
Much later, I learned that there was a name for this peculiar little sub-genre I liked so much. It was called (derisively by some) Sword & Planet. In short, it was a basic “stranger in a strange land” premise: an Earth man (usually a soldier) gets transported to another world where he has to use his skills and his smarts to battle through a pre-historic fantasy world, often dealing with alien or “ancient advanced technology” in addition to the standard sorcery contained in most fantasy.
Something about that concept grabbed me. In part, it was the combination of sci-fi elements with classic heroic fantasy. But it was more about the characters themselves, that these weren’t strictly tales of distant worlds, they were about one of us making his or her way through them. From the Pevensie children in the Lion, the Witch and the Wardrobe, to Dorothy in Oz right up through Marshall, Will and Hollie venturing into the Land of the Lost, this kind of story always had a particular hold on my imagination.
Because of my long love affair with this brand of fiction, I had always wanted to write a fantasy novel myself. When I sat down to actually do it though, I didn’t go that route at all. Instead, I tried to write a totally self-contained, invented world like Middle Earth or Westeros. It was a conscious choice. At the time, I thought that was the more “adult” approach, that those types of fantasy universes were the hallmark of a more serious kind of literature. After all, no one was really writing Sword & Planet tales anymore. With the exception of that minor rebirth in the 70s, they had more or less faded away with the pulp magazines. Just like no one believed there were aliens on Mars or jungles on Venus anymore, it all seemed somehow passĂ©.
I went around and around with my idea for years, putting it on the shelf while I worked on other novels and then coming back to it periodically, but I was never satisfied with what I had.
That’s where the cosmology comes in.
I’m not a scientist. Far from it. I’m a lawyer by trade. But I love to read about science, albeit the sort-of dumbed-down version that gets put out for the untrained layman like me. I will never have the mathematical know-how to really get a handle on quantum mechanics or astrophysics. But that doesn’t stop me from trying to fill my head with as much of it as I can. It’s just fascinating stuff, to the extent that I even really get any of it.
One of the most intriguing concepts being floated these days is the multiverse theory. If you’re not familiar, in a nutshell, it’s the idea that our universe is not everything. It may be only one of an infinite number of parallel universes all “floating” endlessly in a sea of universes. Some theories even suggest that the Big Bang itself was actually the energy release from a collision between two “branes” or membranes of this higher dimensional reality.
Sounds like sci-fi, but people way smarter than me think it might actually be true.
With this in mind, I was tinkering with my never-finished fantasy manuscript one day a few years back when it hit me—that was exactly what I was missing.
All the stories I really loved were about men of this world transported to other worlds—and now the latest theories in cosmology were telling us that there really might be other dimensions, other universes. It seemed like a perfect fit. I started re-writing with that in mind, and the story pretty much took over. From there it told me where to go.

So in a way, this book is my attempt to bring back the feeling of those old Sword & Planet stories, but to do it in a modern way, with a 21st century approach.

Saturday, August 6, 2016

Marketing - The Bane of Many Entrepreneurs’ Existence Author Guest Post by Ben Gothard

Today, we welcome young entrepreneur and author Ben Gothard. Ben recently published his book "CEO at 20: A Little Book For Big Dreams" and he has a lot of great things to share about his business and his writing so let's get started! 

Marketing - The Bane of Many Entrepreneurs’ Existence
Author Guest Post by Ben Gothard

If you’re an author, then you’re also an entrepreneur. And as an entrepreneur, you probably hear marketers talk a lot about advertising, social media, CPC, PPC, ROI, SEO, blogs, email lists, impressions, conversions, sales funnels, growth hacking...the list goes on and on. After a while, it seems like all of these phrases are meaningless. They’re simply thrown at you by salesmen in a never-ending hunt for your checkbook.

As a young marketer myself, I find it hard to resist getting sucked into the madness. But rather than succumb, I’m going to tell you about a creative marketing solution that I’ve recently employed to boost my credibility, gain some publicity for myself and my business, and even open up a new stream of income.

Recently I published a book - CEO at 20: A Little Book for Big Dreams. In my book, I aim to provide motivation and practical advice on how to turn your dreams into reality, while also telling my story of starting my own business as a college sophomore. Not only is it cool to tell people I wrote a book, but it also accomplishes a few things.

First, it has given me a new layer of credibility. Being a Founder & CEO of my own company was great, but a lot of people didn’t take me seriously because of my age. They would brush me off because I’m in my twenties. Once I’d published my book, however, people started to take notice. Using my skills as an internet marketer, I’ve blasted out my book to my whole network (and then some). Almost instantly, people started responding. People started reaching out. People started noticing. I’ve been contacted by more people who are now interested in working with my company, and I didn’t even register on their radar until I published my book.

Second, my book is a fantastic marketing tool that yields publicity for me and my business. I attempt to solve a problem in my book while at the same time I’m sharing my story and the story of my business. By marketing my book, I’m marketing my business. It’s a win-win.

Third, my book is another stream of income. As a college student, I don’t have any sources of income besides my business (which I don’t take a salary yet). Publishing has given me another leg to stand on while I grow my company, and takes some of the pressure off of me while I develop my skills as a business owner and entrepreneur. 

Marketing doesn’t have to be your enemy; sometimes you just have to think outside the box. When you get creative, the ROI, impressions, conversions and so on will come. When you are willing to go the extra mile to do what your competitors won’t, you’ll see the results.


Ben Gothard is a 21-year-old senior at LSU, studying finance. He’s an entrepreneur, CEO & author. Ben’s journey started back in 2014. As a sophomore, Ben didn't have a passion or purpose in my life. After being contacted by his father and his roommate, to market their law firm and t-shirt business through social media, he told them not to hire him but to hire his company. Ben started Gothard Enterprises LLC, a social media marketing company, in December of 201. That’s when his entrepreneurial journey began.

After working at this for a while, Ben decided he had another passion - helping people. So, he began writing his first book. After a year, he published CEO at 20: A Little Book for Big Dreams. The purpose of the book is to help people turn their dreams into reality by giving them the tools, tips and anecdotes to get started. Ben continues looking forward to helping as many people as possible and to spreading his entrepreneurial message.

Readers are encouraged to connect with Ben Gothard on his website, Facebook and Twitter.


Friday, August 5, 2016

Fathers Collected Poems by Ken Koprowski Book Tour Stop and Author Guest Post

  • Paperback: 66 pages
  • Publisher: Ravenswood Publishing (July 28, 2016)
  • Language: English
  • ISBN-10: 0692734821
  • ISBN-13: 978-0692734827


Fathers is an inspiring and highly emotive collection of poems spanning 40 years. Fatherhood is the inspiration for much of this book – its mysteries, triumphs, magic, humor, pain, and loss. 

In it, the poet – an acute observer and lyrical writer – explores fatherhood from the perspective of a grandson, son, father, husband, and grandfather. His poems illustrate that being a dad is perhaps the most rewarding aspect of living, and at times, one of the most frustrating. The pages of this remarkable volume will engage all that is human in the reader.


Ken Koprowski is a poet, writer, communications consultant, and educator. His collection of poetry, Fathers – Collected Poems 1973-2015, is being published by Ravenswood Publishing in the spring of 2016. In addition to being a prolific writer, he is an award-winning creative director and producer, and photographer. He earned his M.A. in Creative Writing with a specialization in poetry and completed his doctoral coursework at Syracuse University before pursuing a career in public relations. He is working on a second book of poetry and a collection of short stories entitled Draft Dodgers. 

Ken currently teaches advanced public relations writing and a range of public relations subjects in the Master’s programs at New York University, Iona College and Manhattanville College. In addition, he teaches crisis communication and reputation management – courses he designed -- in the MBA program and business communications at UConn Stamford. Ken has extensive advertising, marketing and communication management experience. He served as corporate spokesperson in diverse, complex and difficult situations. 

Ken has written speeches for many well-known corporate leaders, annual and CSR reports, OPEDs, communications plans, ads, video and audio scripts, websites, blogs, and more. He recently edited, and wrote the introduction and chapter on using digital and social media in crisis communications for a popular crisis communications handbook. Ken grew up in the Midwest – in Chicago and central and northern Wisconsin. 

For the past 40 years, Ken has lived and worked in New York, southwestern Connecticut and southern Vermont. He and his wife of 35 years have three sons and a daughter, and they in turn have nine children of their own.


On again, off again. Intermittent. Interminable. Life intervenes in strange and unpredictable ways – generally for the good, in my experience.

Why Fathers? The relationships between fathers and sons are among the most complex of all human interactions. They extend far beyond actual parents to the priest, teachers, neighbors, and dads of friends, and bosses males encounter throughout their development and maturation. Exploring the feelings and thoughts that infest these interactions is an amazing exercise in self-knowledge – what poetry can often do better than any other medium. 

This book began more than 40 years ago with the earliest collection published as my Master’s Thesis at Syracuse University. Some of those early works are included here, with my (hopefully, readers will agree) more mature work.

I paused my poetry when my plans for an academic career morphed into a career in public relations – an emerging profession that valued writing a bit more than most poetry publishers in 1975. (This, an early lesson in financial communications.) Pursuing my writing in the corporate world engaged all of my creative and analytic skills, often depleting all of my energy and zeal for my first love – poetry and fiction.

My personal writing also took a back seat to parenting, first as a single parent, then, a father of three and now four, with nine grandchildren. But, conscious choice or not, there were no trade-offs. Being a Dad is perhaps the most rewarding aspect of living, and at times, one of the most frustrating. Fatherhood is the inspiration for much of this book. 

Thursday, August 4, 2016

TurboJetslams by Jass Richards Book Blast

  • Paperback: 132 pages
  • Publisher: Magenta (January 1, 2016)
  • Language: English
  • ISBN-10: 1926891651
  • ISBN-13: 978-1926891651


You ever have a neighbor whose behavior is so mind-bogglingly inconsiderate and so suicide-inducingly annoying that you just want to ask him, in a polite Canadian way, to please stop? TurboJetslams isn't like that. Jass Richards' new novel, TurboJetslams: Proof #29 of the Non-Existence of God, tells the tale of one person's pathetic and hilarious attempts to single-handedly stop the destruction of a little piece of beautiful Canadian wilderness by the increasing numbers of idiots who couldn't care less. 

A perfect cottage-warming gift. Boomer lit. Sure to resonate with paddlers everywhere. “Extraordinarily well written with wit, wisdom, and laugh-out-loud ironic recognition, "TurboJetslams: Proof #29 of the Non-Existence of God" is a highly entertaining and a riveting read that will linger on in the mind and memory long after the little book itself has been finished and set back upon the shelf (or shoved into the hands of friends with an insistence that they drop everything else and read it!). 


Jass Richards has a Master's degree in Philosophy and used to be a stand-up comic. Now she's more of a sprawled-on-the-couch comic. 

Despite these attributes, she has received several Arts Council grants. 
This Will Not Look Good on My Resume is her first book, a collection of related short stories. Dogs Just Wanna Have Fun picks up where that one leaves off.

The Road Trip Dialogues is her first novel; The Blasphemy Tour, her second, is the sequel to The Road Trip Dialogues; License to Do That is her third in the Rev and Dylan series.

Wednesday, August 3, 2016

Playing with Point of View Author Guest Post by Lynne Constantine

Today we welcome Lynne Constantine, author of the brand new Political Thriller "The Veritas Deception". Lynne stopped by My Book Tour to talk about POV and how we can play around with it to alter and spice up our writing.

Playing with Point of View by Lynne Constantine

When I wrote my first book many years ago, it didn’t occur to me to write it in anything other than third person point of view. In fact, I never really gave point of view much thought at all, and by default, my book ended up being an omniscient third person narrative. Years later, after attending many writing classes and workshops, I realized I’d committed what many consider to be a rookie mistake—head hopping.

I began to pay attention to what other contemporary authors were doing. Some wrote in the first person, others in the third, but most chose to filter the narrative through one character at a time. This meant if the character the reader was seeing the story through didn’t experience something, then the reader didn’t either.

Another nuance I noticed were those writing in third person present tense instead of past tense. For a long time, I found it jarring to read “She walks to the hallway and opens the door” instead of “She walked to the hallway and opened the door.” I would actually avoid a book written in the present tense. But over time, I came to realize every story calls for a particular point of view and perspective can make the difference between it being told well and being told best.

When I was working on The Veritas Deception, I felt that using a close third person point of view would make the story most compelling. In its earliest rendition, there were over ten point of view characters. Talk about reader confusion!  Over time, I pared it down to four: the protagonists, Jack and Taylor, the antagonist, Damon Crosse, and a protagonist from the past, Maya Deering. There were a few more significant characters I wanted to let readers hear from, so I gave them their own point of view chapters, but sparingly.

During revisions, Maya’s story expanded, and I made the surprising choice to put it in the first person present tense. The point of view I most disliked in the past was now calling to me, and I soon discovered it was the only way to write the Maya perspective to best convey the urgency of her story.

I have learned a lot about point of view and now give it strong consideration in every book. Most of my books now have a combination of one or more points of view all dependent on which best suits the character and story. Who knows, I may even write another book from the omniscient point of view. The story will decide.


Lynne Constantine is a coffee-drinking, Twitter-addicted fiction author always working on her next book. She likes to run her plots by Tucker, her golden retriever, who never criticizes them. Lynne is the co-author of CIRCLE DANCE, as well as several short stories. She has a master’s degree from Johns Hopkins University. Visit Lynne on her website and Amazon Author Page.


Monday, August 1, 2016

Where I Get My Writing Ideas Guest Post by Author Kate Porter

Today we welcome Kate Porter to the My Book Tour website. Kate is the award-winning author of several popular published novels. Kate has plenty of great information to share about her writing, her books and her life so let's get started!

Author Kate Porter

Where do I get my story ideas? I’ve gotten story ideas while walking my dog, chatting with friends, a random comment in a crowded restaurant. Not all of my ideas develop to the point of putting them in writing but each one can lift my mood and bring a smile to my face. Sometimes, they can bring a few tears to my eyes as well depending on where the story might lead.

For my debut novel, Secrets in Bethlehem, the combination of a memory of a conversation with a friend, a show on The History Channel, and a random question asked by a co-worker, all came together at just the right time. I’d lived in Bethlehem, PA for several years and it felt like the right setting for a romantic suspense with a hint of science fiction tossed in.

The idea for Black Harvest was spawned when I heard a news report of a young mother whose young daughter had gone missing. Combining that heartbreaking event with an urban legend, motivated me to write the mystery of a desperate single mother’s search for her daughter who had disappeared while they were on a road trip.

When the idea for Chase Nightly, L’Uccisore came to me, it began as a parody of the vampire-related movies, television shows, and books that had started sweeping across the country. A humorous look at vampires and vampire slayers rather than romanticizing them. But, as the process began another inspiration came to me as I sat on the patio, sipping a glass of iced tea and brainstorming the characters. Each character that was developed within the storyline, lead to another possible story and the Team Nightly urban fantasy series was born. It was as though the characters had taken on lives of their own and I was just along for the ride.

It is amazing and it’s fun to see which idea will develop into a story and which one will simply drift away. I like to think that they are like the wind. You never know where it will come from, where it will go or what will be riding on it.

I love to write. It’s that simple. I hope others enjoy my stories and share them with their friends.

I enjoy meeting other writers who like getting together to brainstorm, my inbox is always open at


Kate Porter has had one true passion, even as a young girl: writing. Poetry and short stories were her pleasure and her escape while growing up on a small farm approximately fifty miles south of Indianapolis. 

From her first short story printed in her high school newspaper at the age of fifteen, until the publication of her first full length novel, SECRETS IN BETHLEHEM, in the summer of 2012 she has dreamed of being an author. 

As a two-time winner of the Indie Book of the Day award, Kate has explored different genres in her writing career and has an eclectic collection of works to her credit consisting of romantic suspense, mystery, and an urban fantasy series. She has studied fiction writing at Greenville Tech, in Greenville, SC and traveled to Georgia for a writing workshop. Kate was featured in WOMAN'S DAY magazine and again in the Greenville News and her hometown newspaper in Spencer, IN.

Kate's novel, Black Harvest, has not only received 5 stars from Reader's Favorite, but has been awarded the 2014 New Apple Book Award Medal for "Mystery".