Saturday, December 31, 2016

Why Virtual Book Tours Are Excellent Marketing Tools



~ ABOUT THE MY BOOK TOUR SERVICES ~


As an Indie author, you're probably employing as many marketing techniques as possible when attempting to generate sales of your book. Posting to social media, creating and sharing book trailer videos, writing and submitting press releases and hosting book giveaways are all excellent marketing methods. But, have you heard of the virtual book tour?
The internet has made it possible to sell just about anything right from the convenience of your computer. Selling yourself as an author, while selling your book, is crucial to your success. You might not have the time or resources to travel all over the country, making the rounds on a full-blown book tour. A virtual book tour enables you to utilize all of the techniques one might normally use on a traditional book tour.
If the idea of taking your book on the virtual road sounds like an excellent marketing plan, but you're overwhelmed with the process, My Book Tour can help. A one-week Virtual Book Tour is just $99. For just $99, we'll plan, schedule, create and deliver content and share your tour for you so you can sit back and relax. 

And...unlike most other book tour service providers, My Book Tour does not limit the amount of tour stops on your tour, so you get more bang for your buck! 

My Book Tour also offers a One Day Book Blast for just $75 - Again, with UNLIMITED STOPS.

Read what some of our satisfied clients have said about 

the My Book Tour services. 


We've recently added FOUR NEW book marketing services to the list: 

The Works, which includes FIVE fantastic book marketing services at one affordable price. Content-Only Tour Package, Guest Post Marketing and Author Interview Marketing. You can read all about it on the Packages Page

If you're interested in any of the services mentioned above, or you'd like to have a custom plan created especially for you, please submit the form on the Packages Page. You can also submit a contact form in the sidebar.
Together, we can market and promote your book via a Professional Virtual Book Tour, Book Blast, Cover Reveal or other Book Marketing Event!

~ Susan Barton


Friday, September 23, 2016

Nikolas Thime by Rix Roundtree Book Tour Spotlight and Author Guest Post



  • Paperback: 450 pages
  • Publisher: CreateSpace Independent Publishing Platform (September 13, 2016)
  • Language: English
  • ISBN-10: 1535443308
  • ISBN-13: 978-1535443302

ABOUT THE BOOK:

Nikolas Thime: The End Of My World, is many genres including thriller and science fiction, but at its core it is a simple murder mystery. It’s the story of the murder of the Native American presidential candidate Henry “Hank” Ironhorse and Linda Wetzel, cosmetics company owner and President of the Daughters of the American Revolution, who is accused of his murder. 

Linda Wetzel’s arrest leads her to Nikolas Thime, the best criminal defense attorney in Washington DC. Proving his client Linda Wetzel innocent of the Hank Ironhorse murder becomes a very difficult task for Nick as his client harbors dark secrets. 

Nick Thime must navigate his client’s sea of secrets to expose the true killer of Hank Ironhorse, for if he doesn’t, not only will Linda Wetzel’s world come to an end, but quite possibly his as well, as his past present and future could be obliterated from the timeline.


ABOUT THE AUTHOR:


A former member of the United States Coast Guard and a graduate of Virginia Commonwealth University Rix Roundtree has lived in Virginia, North Carolina, Washington DC, New York City, Miami and San Francisco. 

A lover of the arts, ancestry and history Rix has worked as a Washington DC tour guide and a tour guide for the Historic Berkeley Plantation located in Charles City County Virginia. Rix worked for the prestigious history, patriotism, and preservation organization the Daughters of the American Revolution as a member of the DAR Museum staff. Rix was a member of the film crew for the 2011 blockbuster film Transformers 3: Dark Of The Moon. 

In 2003 Rix began writing music reviews and a blog called “Life Is Music” for the entertainment website The Electrogarden Network. He became a published author in 2013 with the released of his non-fiction self-help book titled “The Older You Get, The Dumber You Get: Stories for my Daughters.”

CONNECT WITH THE AUTHOR:



AUTHOR GUEST POST

"Rix Roundtree’s Writing Process"


When I’ve fleshed out my ideas in my notebook and have done all of the required research and have a starting point (which is not necessarily the beginning of the story), I begin writing. Now the book has its official title, "Nikolas Thime: The End Of My World."

I wake in the morning between 4 am and 5 am to begin my writing day at my desktop computer. At 10 am I’m at the public library with my laptop, simply because I want to get away from the house and all the distractions that can occur there during the day. I work at the library for about 3 hours. I’m back home by 2 pm and I’m finished writing for the day as I'm mentally exhausted and my mind can’t handle anymore writing. I do not write after 2 pm because I’ve learned that anything I write after that time is rubbish and I end up discarding it the following morning.

As I write I want to keep the story moving fast, yet I want detailed character development and clear written imagery of locations, settings and the character's appearances ages and attire.

I write in segments (not necessarily in order). After each of the segments are completed I then arrange them in the order in with they need to be placed for clear concise storytelling. I then break the segments into paragraphs. I stitch the paragraphs together with connecting sentences at the beginning and end of each of them. Then I separate these paragraphs into chapters.

There are several personal favorite “must haves” that will be included in the book; one of them is stories within stories (which is my specialty). Other must haves are the use of descriptive newspaper headlines from print, television and electronic (Internet news sites) media to help tell a particular story. I must have pop music lyrics to help with storytelling. For example, I use pop songs that mention in their lyrics "The end of the world." Another must have is a battle between the US Armed forces and the sci-fi end of the world element. The final must have is descriptive images of scenes from classic films. So I must chose classic films with themes that can assist in the storytelling.

After the actual writing (on my desktop and laptop computers) has begun I go back to the notebook to review my ideas. I draw a line through the ideas that have actually been included in the story. This tells me that I have used it (so as to not use it in a future book…I don’t want to be repetitive).

I return to the park with a printed out hard copy of the manuscript to go over it (with a red pen) and work out problems or corners I’ve written myself into. I also check for plot holes and do editing. I return to my desktop PC with the edited/revised hard copy of the manuscript and make the needed changes and edits. I go through this process at least 6 times before I deem the manuscript completed and acceptable.

The end result is an exciting engaging story that combines the action-adventure of Ian Fleming's James Bond 007, with the intrusive busy-body murder mystery detective work of Agatha Christie’s Miss Marple, plus the courtroom antics and classic literary visual style of Erle Stanley Gardner’s Perry Mason, and the descriptive  investigative techniques of Patricia Moyes’ Inspector Henry Tibbett all mixed with a dash of the X-Files to create a captivating suspenseful and twisted 21st century end of the world murder mystery that must be unraveled by the book’s protagonist the famed Washington DC gay attorney, Nikolas Thime.


I like to put on my headphones and listen to music while I write and I listen to everything, pop,  country, soul, rap, r&b, heavy metal, punk, disco/dance, jazz, classical, rock ‘n roll, vocalist, electronic, ska/reggae but my absolute favorite is Italo. This means that as I write I’m listening to (just to name a few) Modern Talking, Dick Haymes, Betty Everett, Lady Gaga, the Five Satins, Ganymede, Louis Prima, the Smiths, Gloria Gaynor, Def Leppard, the Flirts, Hank Williams, Ultravox, the Ink Spots, Technotronic and Wagner.







Friday, September 16, 2016

Orphan Dani by Simon Driscoll Book Tour Stop and Excerpt



  • File Size: 7031 KB
  • Print Length: 124 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Az Publishing Services, LLC; 2nd edition (December 15, 2015)
  • Publication Date: December 15, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B019EYKWKA


ABOUT THE BOOK:


Dani is a young orphan girl, living on the streets of a medium-sized border town. Her only friend in the world is a dragon. At fourteen years of age, she should be starting her apprenticeship, but all her schooling has come from a dragon. The same day he promises she can some day become a dragon herself, a Mage finally comes looking for her. But is he there to help her, or control her?

Simon Driscoll loves fantasy adventure books and spent years researching magic in many worlds. Now he's created a world of his own, where dragons, swords and scorcery cross paths in this exciting young adult adventure series.



PURCHASE ORPHAN DANI ON AMAZON.COM


ABOUT THE AUTHOR:


Simon Driscoll has published several books, including the Dragons’ Bane Chronicles, and the Warriors & Watchmen series. Writing is his passion, as well as his hobby. He studied creative writing in college to learn the mechanics of written stories. He has been influenced in his writing by great authors such as Sir Isaac Asimov, Terry Brooks, and Orson Scott Card, to name only a few.

Simon has been a student of the scriptures all his life, and feels passionately about helping others understand them better. The most difficult aspect of scriptures to comprehend is prophecy. That is why Simon has combined his passions for writing and the scriptures to create a fictional account of the fulfillment of End Times Prophecies. The first book in the Warrior and Watchmen Series was published in 2015.


CONNECT WITH THE AUTHOR:



- BOOK EXCERPT -


Smooth stones shifted beneath my feet as I limped toward the dragon’s cave. Anger buzzed in my head with no outlet. Two miles of walking on a sprained ankle hadn’t helped my mood, or the injury. In addition to the ankle, which continued to complain with every step, my left eye felt swollen from a recent blow. The blow itself didn’t bother me so much. Instead, I was concerned by why she hit me and how I got away.

Two miles south lay Barrington, a village sandwiched between the kingdom of Puji and the mountains of Goldoon. Almost five thousand people lived in the village, including the families who had taken me in. Every winter for the past six years one family or another had taken me in as a housekeeper or cook, and shared what little food they had with me; rarely enough to truly satisfy me, or them. Eventually they would start to resent having me there. Thus every year, around the start of spring, I would find some reason to leave.

This year, the reason had reached out and grabbed me by the throat, literally. There was no real love for me there, and hadn’t been since my nanny died almost six years ago. Why should they care about a little orphan girl?

The cave before me wasn’t the adventure others might see. I wasn’t here in a vain attempt to gain treasure or impress someone with my bravery. No one else in the village knew there was a dragon nearby. For me, this was my one escape from the cruelty of the world. The only place left where someone showed me kindness instead of hatred and violence.

The last few feet were the trickiest of all and my injured ankle gave out. I scraped my hand on the cliff in a failed attempt to stop my fall.

“Cortiban’s bones!” The curse escaped my lips. Frustration boiled over and I had to close my eyes to contain the anger. Pulling myself up by grabbing the face of the cliff before me, I put all my anger to the task of overcoming the pain. I kept my eyes shut as I limped through the protective magic hiding the mouth of the cave. If someone watched as I entered, they would see me walk through solid rock. A protective spell hid everything inside. Now the magic hid me as well.





Friday, September 2, 2016

Ungolden Silence by Lydia E. Brew Book Spotlight

ABOUT THE BOOK:

Ungolden Silence will explore the world of rape and expose the myths through articles that are based on facts. The main question that needs to be answered is why one human being would rape another human being. These reasons are explored in a compelling story that will make the reader ask questions. Beatrice James wanted to take her co-worker Elaine on her first professional trip, she had to convince her employers and Elaine’s parents that she wanted to take Elaine on the trip. Elaine was in charge of the campaign.

Thomas Paige is a well-respected community leader, however, there is whole other side of side of him. The man can be charming when he needs to be and that is why he can get away with sexually harassing and raping women. He began to harassed Beatrice did not want Elaine to have to deal with it. Beatrice did not want to deal with the fact that she was being sexually harassed.

When any crime takes place, the families of the victims as well as the criminal are involved. Ungolden Silence will illustrate that the criminal is a real person, and rarely does he commit crimes just for the fun of it. 


It is important to know that rape is a part of violence. Through the characters of Ungolden Silence it is hoped that society will begin to find a way to eliminate the acceptance of violence, which includes the act of rape.  It is through Beatrice, Elaine, and their colleagues that Ungolden Silence begins to explore the world of rape. Each of the main characters discovers what he has believed about rape and violence is not entirely true. A good example of this is when the firm’s secretary is told what happened on the trip. She discovered that some things that she was told when she was young was a myth. 


Through all of the characters, Ungolden Silence offers an alternative to the everyday acceptance of violence. When it comes to rape, it tells us that the rapists are human beings and there is a way to curb the crime.


What does the author wants the reader to take away is that the story is about a woman was rape while she and her business partner was away on a business trip. Her business partner is disabled but that is an important part of the story. However, it is not the main story.


When she took literature in Junior and Senior high, Lydia to write composition papers. One in particular was about a talking horse; another one of Lydia’s daydreams put on paper. The teacher would give out the assignments at the beginning of class, and most of the time Lydia would have the story in her head before the end of class. She realized then that being a great storyteller with the written word wasn’t something she had to dream about but she could actually achieve it.


When she turn fourteen years old Lydia met Edith Irby Jones, M.D. When Lydia walked into office and the walls are covered with award and plaques and she knew that there was a story behind the walls. She wanted to tell the story. Lydia attended Texas Southern University and with the help of her Journalism Professor, she wrote Edith, The Story of Edith Irby Jones, M.D. 

Lydia, along Mrs. Annie Brew, her mother and Mrs. Helen Lewis, her aunt wrote an activities book, Our Learn Together Book, based on the biography.


PURCHASE UNGOLDEN SILENCE ON AMAZON.COM




ABOUT THE AUTHOR:


Lydia E. Brew has Cerebral Palsy and as a child she could not go outside and play with the other children like she wanted to, so she daydreamed about that and other things she felt unreachable instead. This allowed her mind to journey in unimaginable places.

With a love for drama, daydreaming and writing, Lydia combined them when she started writing. Her essay, “Why Do You Think They Call It Dope?” was place on the front bulletin board of Roosevelt Elementary School. Lydia had no idea that was the beginning of her writing journey.

Lydia is the author of Ungolden Silence, a thought provoking novel about rape and how it affect not only the victims but the people that surround them. Go to Ungolden Silence.com and Amazon.com.

CONNECT WITH THE AUTHOR:







Wednesday, August 31, 2016

Mystery Writing Advice Author Guest Post by C. L. Ragsdale

Today the My Book Tour website welcomes mystery writer, C. L. Ragsdale. Ms. Ragsdale is the author of eight fantastic mystery novelsC.L. joins us to chat about Ronald Knox's "Mystery Rules" and adds of her own commentary for readers, so let's get started!


Author C. L. Ragsdale 


“The Mystery Rules”
Author Guest Post by C.L. Ragsdale

I write cozy mysteries, a subgenre of crime fiction. They include cute businesses, hobbies, recipes, and superheroes.

Okay, that last one’s mine. Not so common in cozies yet, but I’m working on it.

Did you know that someone actually came up with a set of written rules for mystery writing once upon a time? I’m not kidding. Ronald Knox came up with them in 1929 so readers would have a fair chance at guessing “who done it.”

Don’t dismiss these rules out of hand, because Mr. Knox was a member of a group of mystery writers called The Detection Club. The membership included such heavy hitters as Agatha Christie, Dorothy L. Sayers, R. Austin Freeman, and G.K. Chesterton.

Anyway, here's the summarization, called The Knox’s “Ten Commandments” for mystery writers. I’ve included my own commentary, because I just couldn't resist.

Rule Number 1: 

The criminal must be mentioned in the early part of the story, but must not be anyone whose thoughts the reader has been allowed to know.

Commentary:  No dropping in a villain on the last page that has not been mentioned in the rest of the story, please. Also, no head hoping into the villain’s mind regarding the crime.

Rule Number 2:

All supernatural or preternatural agencies are ruled out as a matter of course.

Commentary: The ghost didn’t do it.

Rule Number 3:

Not more than one secret room or passage is allowable.

Commentary: This is a mystery after all, and not a melodrama.

Rule Number 4:

No hitherto undiscovered poisons may be used, nor any appliance which will need a long scientific explanation at the end.

Commentary: No making up your own science, that’s cheating!

Rule Number 5:

No Chinaman must figure in the story.

Commentary really needed here: This comment was not meant to be racist. British mystery writers before this time were often making foreigners the villain just because they were foreigners. Mr. Knox was objecting to this plot device, not people from China.

Rule Number 6: 

No accident must ever help the detective, nor must he ever have an unaccountable intuition which proves to be right.

Commentary: Detectives don’t just bumble into the solution. Not even bumbling detectives.

Rule Number 7: 

The detective himself must not commit the crime.

Commentary:  Would kind of rule out a series, wouldn’t it?

Rule Number 8:

The detective is bound to declare any clues which he may discover.

Commentary:  Detectives may keep deductions to themselves, but not the actual clues. How are we supposed to be baffled by those red herrings if you don’t throw them at us?

Rule Number 9:

The “sidekick” of the detective, the Watson, must not conceal from the reader any thoughts which pass through his mind: his intelligence must be slightly, but very slightly, below that of the average reader.

Commentary:  Sidekicks share everything with the reader, and are not stupid.

Rule Number 10:

Twin brothers, and doubles generally, must not appear unless we have been duly prepared for them.

Commentary: No “Secret Evil Twins” coming out the woodwork.

Okay those are the rules, and as a reader I approve. However, as a writer, do I follow them?
Of course. I see no mention that the detective cannot be a superhero.



ABOUT C. L. RAGSDALE:

Mystery writer C.L. Ragsdale is the author of The Reboot Files Mystery Series, and the Superhero Series, Chasing Lady Midnight. A California native, she loves to ‘surf’ the web to research plot details for her fun, quirky stories. She has a degree in Theater Arts, which greatly influenced her writing style.

Working in various fields as a secretary has allowed her to both master her writing skills and acquire valuable technical knowledge, which she uses liberally in her plots. 

These days she contents herself with knitting and crocheting while contemplating her next diabolical plot. Story plot that is.

CONNECT WITH THE AUTHOR:

Friday, August 12, 2016

Eye of the Storm by Frank Cavallo Book Tour Spotlight and Author Guest Post



Print Length: 351 pages
  • Publisher: Dark Serpent/Ravenswood Publishing (August 10, 2016)
  • Publication Date: August 10, 2016
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B01JU28GCW


ABOUT THE BOOK:

On a research mission in one of the most remote regions of the world, former Navy SEAL Eric Slade and Dr. Anna Fayne are caught in a mysterious storm. Catapulted through a rift in space-time, they are marooned on a lost world. 

Struggling to survive and desperate to find a way home, they must confront the dangers of this savage land—a dark wizard and his army of undead—a warrior queen and her horde of fierce Neanderthals that stands against him—and a legendary treasure with the power to open the gateway between worlds, or to destroy them all: the Eye of the Storm.


PURCHASE EYE OF THE STORM ON AMAZON.COM


ABOUT THE AUTHOR:


Horror and dark fantasy author Frank Cavallo's work has appeared in magazines such as Another Realm, Ray Gun Revival, Every Day Fiction, Lost Souls and the Warhammer e-zine Hammer and Bolter. 

He is the author of "Eye of the Storm" as well as "The Lucifer Messiah," "The Hand of Osiris" and the Gotrek & Felix novella "Into the Valley of Death" as well as the forthcoming Necro Publications release "The Rites of Azathoth."


Frank was born and raised in New Jersey and now resides in Northeast Ohio, where he has been a criminal defense attorney for fifteen years. 
You can visit Frank Cavallo on his website





~ AUTHOR GUEST POST ~



Where did the idea for The Eye of the Storm come from?


This book is the product of two long-standing interests of mine, which came together almost accidentally over the course of several years. The first is old-time pulp fiction. The second is cosmology.
That may seem an odd marriage, so I’ll try to explain.
I love the great sci-fi and fantasy writers of the nineteen-twenties and thirties: Robert E. Howard, Clark Ashton Smith. H.P. Lovecraft, etc. Sure, some of that stuff is horribly dated by today’s standards, just simply by virtue of how much more we know about actual science now. Lovecraft wrote tales of intrepid adventurers slashing their way through dense jungles on Venus. Edgar Rice Burroughs famously turned Mars into the fantastical world of Barsoom. Given how much better our understanding of these places is now, a lot of the work from that era understandably comes off as a little quaint these days.
But when it was good, it was really good. There was a unique quality that the best of those stories captured. I’m not even sure exactly how to define it. They had a sense of mystery to them, the kind of mystery that comes from striking out into the unknown—into worlds barely imagined, with horrors and wonders alike waiting to be discovered. In many ways, this was very much a product of that time. The rapid technological advances of the late nineteenth and early twentieth centuries must have created a feeling that nothing was truly impossible, that no frontier would go unexplored for long.
For a while, that exuberance seemed to die out, but there was a bit of renaissance for this stuff when I was a kid, which is how I came around to it, in the seventies and eighties. The re-birth of Conan the Barbarian in comic book form led to a re-discovery of other pulp heroes like John Carter. Both of those, in turn, combined with Burroughs’s Pellucidar books seem to have inspired Mike Grell’s much beloved Warlord series.
I devoured all of this stuff, and I read as much of it as I could.
Much later, I learned that there was a name for this peculiar little sub-genre I liked so much. It was called (derisively by some) Sword & Planet. In short, it was a basic “stranger in a strange land” premise: an Earth man (usually a soldier) gets transported to another world where he has to use his skills and his smarts to battle through a pre-historic fantasy world, often dealing with alien or “ancient advanced technology” in addition to the standard sorcery contained in most fantasy.
Something about that concept grabbed me. In part, it was the combination of sci-fi elements with classic heroic fantasy. But it was more about the characters themselves, that these weren’t strictly tales of distant worlds, they were about one of us making his or her way through them. From the Pevensie children in the Lion, the Witch and the Wardrobe, to Dorothy in Oz right up through Marshall, Will and Hollie venturing into the Land of the Lost, this kind of story always had a particular hold on my imagination.
Because of my long love affair with this brand of fiction, I had always wanted to write a fantasy novel myself. When I sat down to actually do it though, I didn’t go that route at all. Instead, I tried to write a totally self-contained, invented world like Middle Earth or Westeros. It was a conscious choice. At the time, I thought that was the more “adult” approach, that those types of fantasy universes were the hallmark of a more serious kind of literature. After all, no one was really writing Sword & Planet tales anymore. With the exception of that minor rebirth in the 70s, they had more or less faded away with the pulp magazines. Just like no one believed there were aliens on Mars or jungles on Venus anymore, it all seemed somehow passé.
I went around and around with my idea for years, putting it on the shelf while I worked on other novels and then coming back to it periodically, but I was never satisfied with what I had.
That’s where the cosmology comes in.
I’m not a scientist. Far from it. I’m a lawyer by trade. But I love to read about science, albeit the sort-of dumbed-down version that gets put out for the untrained layman like me. I will never have the mathematical know-how to really get a handle on quantum mechanics or astrophysics. But that doesn’t stop me from trying to fill my head with as much of it as I can. It’s just fascinating stuff, to the extent that I even really get any of it.
One of the most intriguing concepts being floated these days is the multiverse theory. If you’re not familiar, in a nutshell, it’s the idea that our universe is not everything. It may be only one of an infinite number of parallel universes all “floating” endlessly in a sea of universes. Some theories even suggest that the Big Bang itself was actually the energy release from a collision between two “branes” or membranes of this higher dimensional reality.
Sounds like sci-fi, but people way smarter than me think it might actually be true.
With this in mind, I was tinkering with my never-finished fantasy manuscript one day a few years back when it hit me—that was exactly what I was missing.
All the stories I really loved were about men of this world transported to other worlds—and now the latest theories in cosmology were telling us that there really might be other dimensions, other universes. It seemed like a perfect fit. I started re-writing with that in mind, and the story pretty much took over. From there it told me where to go.

So in a way, this book is my attempt to bring back the feeling of those old Sword & Planet stories, but to do it in a modern way, with a 21st century approach.





Saturday, August 6, 2016

Marketing - The Bane of Many Entrepreneurs’ Existence Author Guest Post by Ben Gothard

Today, we welcome young entrepreneur and author Ben Gothard. Ben recently published his book "CEO at 20: A Little Book For Big Dreams" and he has a lot of great things to share about his business and his writing so let's get started! 



Marketing - The Bane of Many Entrepreneurs’ Existence
Author Guest Post by Ben Gothard

If you’re an author, then you’re also an entrepreneur. And as an entrepreneur, you probably hear marketers talk a lot about advertising, social media, CPC, PPC, ROI, SEO, blogs, email lists, impressions, conversions, sales funnels, growth hacking...the list goes on and on. After a while, it seems like all of these phrases are meaningless. They’re simply thrown at you by salesmen in a never-ending hunt for your checkbook.

As a young marketer myself, I find it hard to resist getting sucked into the madness. But rather than succumb, I’m going to tell you about a creative marketing solution that I’ve recently employed to boost my credibility, gain some publicity for myself and my business, and even open up a new stream of income.

Recently I published a book - CEO at 20: A Little Book for Big Dreams. In my book, I aim to provide motivation and practical advice on how to turn your dreams into reality, while also telling my story of starting my own business as a college sophomore. Not only is it cool to tell people I wrote a book, but it also accomplishes a few things.

First, it has given me a new layer of credibility. Being a Founder & CEO of my own company was great, but a lot of people didn’t take me seriously because of my age. They would brush me off because I’m in my twenties. Once I’d published my book, however, people started to take notice. Using my skills as an internet marketer, I’ve blasted out my book to my whole network (and then some). Almost instantly, people started responding. People started reaching out. People started noticing. I’ve been contacted by more people who are now interested in working with my company, and I didn’t even register on their radar until I published my book.

Second, my book is a fantastic marketing tool that yields publicity for me and my business. I attempt to solve a problem in my book while at the same time I’m sharing my story and the story of my business. By marketing my book, I’m marketing my business. It’s a win-win.

Third, my book is another stream of income. As a college student, I don’t have any sources of income besides my business (which I don’t take a salary yet). Publishing has given me another leg to stand on while I grow my company, and takes some of the pressure off of me while I develop my skills as a business owner and entrepreneur. 

Marketing doesn’t have to be your enemy; sometimes you just have to think outside the box. When you get creative, the ROI, impressions, conversions and so on will come. When you are willing to go the extra mile to do what your competitors won’t, you’ll see the results.

ABOUT BEN GOTHARD

Ben Gothard is a 21-year-old senior at LSU, studying finance. He’s an entrepreneur, CEO & author. Ben’s journey started back in 2014. As a sophomore, Ben didn't have a passion or purpose in my life. After being contacted by his father and his roommate, to market their law firm and t-shirt business through social media, he told them not to hire him but to hire his company. Ben started Gothard Enterprises LLC, a social media marketing company, in December of 201. That’s when his entrepreneurial journey began.

After working at this for a while, Ben decided he had another passion - helping people. So, he began writing his first book. After a year, he published CEO at 20: A Little Book for Big Dreams. The purpose of the book is to help people turn their dreams into reality by giving them the tools, tips and anecdotes to get started. Ben continues looking forward to helping as many people as possible and to spreading his entrepreneurial message.


Readers are encouraged to connect with Ben Gothard on his website, Facebook and Twitter.

READ THE EBOOK REVIEW GAL BOOK REVIEW OF CEO AT 20 HERE